Sharing the road with autonomous vehicles: A qualitative analysis of the perceptions of pedestrians and bicyclists

Public perception assessment is important for gaining a better understanding of the acceptance of autonomous vehicles (AVs) and identifying potential ways to resolve public concerns. This study investigated how pedestrians and bicyclists perceived AVs based on their knowledge and road sharing experiences, applying a combined inductive and deductive data analysis approach. Survey responses of pedestrians and bicyclists in Pittsburgh, Pennsylvania, USA collected by Bike Pittsburgh (BikePGH) in 2019, were analyzed in this research. AVs following traffic rules appropriately and AVs driving safer than the human drivers were the most notable positive perceptions towards AVs. Pedestrians and bicyclists showed comparatively fewer negative perceptions towards AVs than positive perceptions. Negative perceptions mostly included a lack of perceived safety and comfort around AVs and trust in the AV technology. Respondents also concerned about AV technology issues (e.g., slow and defensive driving, disruptive maneuver), while sharing the road with AVs. Perceptions of the respondents were significantly influenced by their views on AV safety, familiarity with the technology, the extent respondents followed AV on the news, and household automobile ownership. Regulating AV movement on roadways, developing safety assessment guidelines, and controlling oversights of improper practices by AV companies were the major suggestions from the survey participants. Findings of this study might help AV companies to identify potential improvement needed in AV technology to increase pedestrians and bicyclists acceptance, and policymakers to develop policy guidelines to ensure safe road sharing among pedestrians, bicyclists, and AVs.