Ally or adversary: The effect of identifiability in inter-group conflict situations |
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Authors: | Ilana Ritov Tehila Kogut |
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Affiliation: | a The Hebrew University, Jerusalem, Israel b Ben-Gurion University, Beer-Sheva, Israel |
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Abstract: | People’s tendency to be more generous towards identifiable victims than towards unidentifiable or statistical victims is known as the identifiable victim effect. Recent research (Kogut & Ritov, 2007) called the generality of the effect into question, showing that in cross-national contexts, identifiability affects mostly willingness to help victims belonging to one’s ‘in-group’. The present research extends the investigation by examining the identifiability effect in inter-group conflict situations. In three experiments, employing hypothetical contributions as well as real monetary allocation in a dictator-game, we found that identifiability increased generosity towards a member of the adversary group, but it decreased generosity towards a member of one’s own group. Possible mechanisms underlying this interaction are discussed. |
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Keywords: | Identifiable victim Charitable giving |
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