Wringing the perceptual rags: reply to IJzerman and Koole (2011)

We Landau, Meier, & Keefer (2010) reviewed a growing body of research demonstrating metaphors' far-reaching influence on social information processing. In their commentary, IJzerman and Koole (2011) claimed that we devoted insufficient attention to the origin of metaphors, and they reviewed research showing that bodily, social, and cultural experiences constrain metaphor development. Given the focus of our article and the tone of our admittedly cursory treatment of metaphors' origins, we view IJzerman and Koole's commentary less as a critique and more as a valuable extension of our analysis. We elaborate on this extension and address three related issues raised in the comment: metaphors and representational format, the explanatory value of a metaphor-enriched perspective over the embodied cognition perspective, and the direction of metaphoric mappings between concrete and abstract concepts.