Valence focus and the perception of facial affect

Individuals differ in the extent to which they emphasize feelings of pleasure or displeasure in their verbal reports of emotional experience, an individual difference termed valence focus (VF). This multimethod study indicates that VF is linked to heightened efficiency in perceptual processing of affective stimuli. Individuals higher in VF (i.e., who emphasized feelings of pleasure/displeasure in reports of emotional experiences) were more sensitive to changes in negative facial expressions than individuals lower in VF. The effect was not accounted for by current affective state or other personality characteristics. Implications for the validity of self-reported experienced emotion are discussed.