“娱乐化”的“去伦理化”本质及忧思

1990s以来,在市场经济的驱动下,我国传媒日益市场化、商业化,传媒领域掀起了一股娱乐化浪潮。学者们对当前的娱乐化各持己见,褒贬不一,毁誉参半。毋庸置疑,娱乐化背弃媒介的道德使命与伦理认同是不争的事实,理论界不得不窨覃娱乐化的去伦理化本质,不得不担忧媒介远离伦理学基本命题后之窘迫与惶惑。因为,传媒伦理与人文关怀不仅关涉传媒自身的建设,也事关当前我国社会的道德建设大局,不可小觑。

A Contemplation Anxiously to the Deethicilization from Media's Entertainlization

China s media has been changing into commercelization and merchandisilaizationgradually, eventullay to fluctuate a wave of Entertainlization, which was promoted by market-oriented economy, from 1990s hitherto. Scholars view it variously and multifarously, altrenatingbetween affirmation and negation, wandering praise and criticism.Unquestionably, Media sEntertainlization betrays moral responsibilities and ethical criterion, which is an irrefragable fact, andacadema has to contemplate the essence of deethicil...