国外产品危机事件中企业社会责任研究的回顾与展望

学者们对日常消费情境下企业社会责任的研究较多,但对发生产品危机事件这种非日常消费情境下的企业社会责任问题探讨较少.论文对国外产品危机事件中企业社会责任的研究成果进行了梳理.对企业社会责任与产品危机事件、企业社会责任与归因、企业社会责任与品牌评价、企业社会责任与企业危机反应等进行了综述,指出了研究的不足并对研究前景进行了展望.

Retrospect and Prospect of Corporate Social Responsibility in Product- Harm Crises Abroad

The academic circle has done more research on Corporate Social Responsibility(CSR) in routine settings than in non-routine settings where product-harm crises occur.This paper tackles the achievements in the research on CSR in product-harm crises in foreign countries.It summarizes the relations between CSR and product-harm crises,CSR and its attribution,CSR and brand evaluation,CSR and enterprises' response to product-harm crises.In the end the paper puts forward the deficiencies and prospect of research in this field.