| Abstract: | How culture‐proof are the social sciences? Travelling in another continent, one meets culture's influences not only in the objects of social science research, but at least as much in the minds of the researchers. Researchers' problem definitions and choices of issues to be addressed and questions to be asked limit what they will find; they are a potential source of ethnocentric bias. A case example of the discovery of such a bias was the emergence of a fifth dimension of national cultures supplementing Hofstede's four, through Bond's Chinese Value Survey. In the area of personality research, a number of newer and older findings by Asian and European researchers suggest the need for expanding the ‘Big Five’ model of personality traits with a sixth factor, Dependence on Others, in order to make the model culturally universal. In general, researchers recognize primarily those aspects of culture for which their own culture differs most from others. For escaping from the cultural constraints in our own research we therefore need to trade ideas with colleagues from other parts of the world. In this respect, Asian researchers have an important role to play. |
