The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements |
| |
Authors: | Amy B. Kaplan Michael G. Aamodt Ph.D. Doreen Wilk |
| |
Affiliation: | (1) Department of Psychology, Radford University, 24142 Radford, VA |
| |
Abstract: | The relationship between recruitment advertisement variables and applicant response rate was investigated. Three hundred and fifty companies were surveyed about applicant responses to their classified advertisements. One hundred and thirty-three surveys were completed and sent back for a return rate of 38%. The results of this study indicate that advertisements which include variables to enhance the physical features of the advertisement: such as white space, size, border, and graphics—are positively related to the quantity of an applicant pool. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|