Consumer Socialization and Parental Style Across Cultures: Findings from Australia,Greece, and India |
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| Authors: | Gregory M. Rose Vassilis Dalakas Fredric Kropp |
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| Affiliation: | 1. Technologiepark-Zwijnaarde 15, Gent 9052, Belgium;2. IDLab, Department of Information Technology at Ghent University -, imec, Belgium;1. Copenhagen Business School, Department of International Economics and Management, Porcelænshaven 24A, 3rd floor, 2000 Frederiksberg, Denmark;2. University of Stavanger, Department of Industrial Economics, Risk and Planning, 4036 Stavanger, Norway;1. Armstrong Institute for Interactive Media Studies, Department of Information Systems and Analytics, Farmer School of Business, Miami University, Oxford, OH 45056, United States of America;2. School of Business, University of Kansas, Lawrence, KS 66045, United States of America;1. Department of International Trade, National Taichung University of Science and Technology, Taiwan;2. Department of Business Administration, Asia University, Taichung, Taiwan;3. Department of Business Management, Asia University, Taichung, Taiwan |
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| Abstract: | This study examines the link between consumer socialization and general parental socialization tendencies among Australian, Indian, and Greek parents. Five basic patterns of socialization were found and the specific consumer socialization practices of each are discussed. Together these 5 parental styles provide a theoretically based typology of parental tendencies in collectivist as well as individualist nations. |
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