We're Here,We're Queer,We're on TV: The Effects of Visual Media on Heterosexuals' Attitudes Toward Gay Men and Lesbians1

Effects of visual media on attitudes toward gay men and lesbians were investigated by exposing 3 groups of participants to a brief video. The first group viewed an anti‐gay video. the second group viewed a pro‐gay video, and a comparison group viewed a neutral video. Participants attitudes were measured immediately following the video after seeing the video, participants were contacted by telephone. and their attitudes were again assessed. Participants were not aware of the connection between the follow‐up assessment and the initial video exposure. At follow‐up. participants attitudes were significantly different. with attitudes with the pro‐gay video group being most positive, and those in the anti‐gay video group being most negative.