Interrelations of verbal and nonverbal measures used in experimental aesthetics

Berlyne, D. E. Interrelations of verbal and non-verbal measures used in experimental aesthetics. Scand. J. Psychol., 1973, 14, 177–184.MdashIn Experiment I, 40 miscellaneous visual patterns were rated on 12 scales. Factor analysis of correlations over patterns indicates three factors, provisionally labeled Complexity-Uncertainty. Hedonic Value, and Cortical Arousal. Factor loadings and significant differences among estimated factor scores are discussed with special reference to (1) relations with Osgood's dimensions (2) scales indicative of pleasure and discomfort and (3) scales indicative of arousal. Experiment II measured looking time. Relations between this measure and verbal judgments are examined.