Relationship Between Customer Satisfaction and Loyalty on the Internet |
| |
Authors: | Email author" target="_blank">José?Alberto?Casta?edaEmail author |
| |
Institution: | (1) Faculty of Business, University of Granada, Campus Cartuja, s/n, 18071 Granada, Spain |
| |
Abstract: | Purpose Although the relationship between satisfaction and loyalty has been the focus of a good deal of research, the complex nature
of that relationship continues to pose a good many unanswered questions. The present study proposes a four-way classification
of the perspectives that tend to be taken by researchers on the said relationship. By theoretically and empirically reviewing
these four approximations in an on-line context, the study aims to clarify the nature and strength of the relationship between
these two variables. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|