The Relevance of Intention in Argument Evaluation

The paper discusses intention as a rhetorical key term and argues that a consideration of rhetor’s intent should be maintained as relevant to both the production and critique of rhetorical discourse. It is argued that the fact that the critic usually has little or no access to the rhetor’s mind does not render intention an irrelevant factor. Rather than allowing methodological difficulties to constrain critical inquiry, I suggest some ways in which the critic can incorporate the rhetor’s intention in evaluating argumentation. To this end, a standard of fairness is presented. The paper was presented at the 6th International Conference on Argumentation in Amsterdam, June 27–30, 2006.