The effects of commercial interruption of violent and nonviolent films on viewers' subsequent aggression

Aggressive responses following the viewing of violent and nonviolent films were studied. Groups of subjects saw one of three full-length films: (1) a staged violent film, (2) a realistic violent film, or (3) a nonviolent film. For half of the groups of subjects, films were interrupted periodically by sets of commercials. Results confirmed predictions that aggressive responses will be greater after viewing aggressive films than nonaggressive films, and that aggressive responses will be greater if films are interrupted by commercials than when not interrupted. A hypothesis predicting an interaction such that aggressive responses will be maximal when violent films are interrupted by commercials was supported. No differences in aggressiveness following presentation of realistic and staged violent films were found.