| Abstract: | The purpose of the Songer-Nocks study was clarified, and the relationship of the predictions and results to the theoretical formulations of Fishbein and Ajzen were discussed. Results from the model-testing procedure originally performed with behavior as the criterion were presented using behavioral intention as the criterion. The findings revealed that the interactive effect of prior experience with attitude toward the act in predicting behavioral intention was not significant, and that the interactive effect of motivational set with normative belief in predicting behavioral intention was significant. In addition, a regression analysis of the BI-B relationship was performed in which the design variables were incorporated as predictors. Results showed that the inclusion of design variables aided the prediction of behavior significantly. Songer-Nocks' data were interpreted as being consistent with the overall Fishbein formulation, but as suggesting certain potentially specifiable limitations in predicting actual behavior from attitudinal components. |
