| Abstract: | Consistency and self-esteem theories make contrasting predictions about the relationship between a person's self-evaluation and his liking for an evaluator. When approval is given for a trait different from one on which the target has a clear self-evaluation, consistency theory does not logically apply, and self-esteem effects are predicted. When approval is given for a trait on which self-evaluation is clear, consistency needs are expected to influence the target's response. A laboratory experiment confirmed these predictions, and it was argued that reconciliation of the two theories is possible by careful articulation of the situations to which each applies. |
