| Abstract: | Educators have proposed that admired behavior by media characters evokes audience emulation if subsequent personal reflection results in audience members realizing that they want to and are able to behave in a similar manner. Two experiments investigated this. In Study 1, exposure to prosocial media models increased altruistic inclinations among teenagers only if they were also instructed to reflect on the personal significance of what they had seen. In Study 2, medical students exposed to prosocial media models had higher empathic and altruistic intentions if they reflected on the personal rather than the professional significance of what they had seen. Personal inspiration and recognition of enactment possibilities seemed key determinants of emulation. |
