| Abstract: | The major purpose of this study was to investigate whether favoritism for the physically attractive, a phenomenom demonstrated amost exclusively on the basis of rating scales, generalizes to nonreactive, behavioral helping responses. Four hundred and forty-two males and 162 female white adult callers in public phone booths in a large metropolitan airport found a completed graduate school application form, a photograph of the applicant, and an addressed, stamped envelope. The picture was used to convey information as to the physical attractiveness (attractive vs. unattractive), race (black vs. white), and sex of the applicant. As predicted, delivery of the application was facilitated more for attractive than unattractive persons. There was also a significant race effect, with whites receiving more help than blacks. Implications of these findings for the physical attractiveness literature are discussed. |
