Balance,agreement, and attraction in hypothetical social situations

Sixty subjects rated hypothetical P-O-X situations involving two persons and an unspecified but important “thing” for pleasantness, tension, and consistency. The situations varied in terms of whether P and O liked or disliked each other and whether P and O agreed or disagreed regarding X. Half of the subjects rated eight situations used by Gutman and Knox (Journal of Personality and Social Psychology, 1972, 24, 351–357) in which a unit relation was induced between P and O by describing them as necessarily having to continue interacting with one another in the future. The other half of the subjects rated situations that were identical to those of the unit condition, except that stipulation of continued interaction was omitted, so that no unit relation was specifically induced. Results showed that preferences for agreement and attraction were stronger for pleasantness and tension ratings than for consistency ratings, while the preference for balance was stronger for consistency ratings than for pleasantness and tension ratings. When no unit relation was specified, the balance preference increased, whereas the attraction preference decreased. Moreover, the effect of attraction decreased more from the unit to the no unit condition for pleasantness than for tension ratings and more for tension than for consistency ratings. The results underscore the need to consider the influence of both the described characteristics of hypothetical social situations and the type of dependent measure employed on the weighting of preferences for balance, agreement, and attraction.