Denial of responsibility: a new mode of dissonance reduction

Denial of responsibility as a mode of dissonance reduction and the conditions under which it is likely to occur were explored in 3 experiments. Two experiments tested and supported the hypothesis that following a counterattitudinal behavior, participants prefer the mode of reduction made available to them first, regardless of whether it is attitude change, trivialization, or denial of responsibility. The 3rd experiment tested and supported the hypothesis that denial of responsibility reduces the negative affective state induced by dissonance. The mechanism of denial of responsibility in dissonance reduction is discussed.