The effect of memory load on negative priming: An individual differences investigation

The effect of a verbal (Experiment 1) and a nonverbal (Experiment 2) memory load on negative priming was investigated by employing a concurrent memory task with a letter naming task. Across both experiments, negative priming was reliable only under conditions of zero memory load, suggesting that the processes that contribute to negative priming are resource demanding and dependent on a domain-free resource pool. Individual differences in negative priming were observed, such that high working memory capacity subjects showed reliable negative priming whereas low working memory capacity subjects did not. The results suggest that the negative priming effect results from allocation of controlled attention and that individual differences in working memory capacity correspond to the ability to efficiently handle irrelevant information.