| Abstract: | A program of Marlowe-Crowne Social Desirability Scale research is described, focusing on the distinction between positively keyed and negatively keyed items. Balanced short forms exist for the measurement of an overall social desirability construct, but evidence suggests the use as well of separate subscales. These subscales are seen to correlate differentially with the substantive personality variable neuroticism, with content-free measures of semantic style, and with self-peer agreement. A simple procedure for the concomitant measurement of possible tendency to acquiesce is also described. |
