The effects of negative relatedness upon word-picutre and word-word comparisons and subsequent recall.

In two experiments subjects were required to compare the meanings of either a word and a picture, or of two words. Different name levels, i.e. category versus superordinate names, had only a small effect on the time to compare a name with a picture. When incongruent stimulus pairs were semantically related, both positive and negative decision times were longer than when the incongruent pairs were unrelated; relatedness also affected subjects' recall of stimuli. Implications for models of semantic decision are discussed.