Why people convert: A balance theoretical approach to religious conversion

This paper presents a model of religious conversion that integrates process models in the tradition of Lofland and Stark (1965) with the cognitive balance model of Gartrell and Shannon (1985). By placing balance theoretical principles in the context of a process model, the model presented here seeks to explain conversion as a process that is facilitated through the cognitive states of individuals. This technique, it is argued, produces a view of conversion that denies neither individual agency nor the structural constraints placed on the individual by the group. Implications for the study of conversion are discussed.Many thanks to the participants in the Emory University Sociology Department's presentation seminar for helpful comments. You know who you are. Thanks also Nancy Ammerman, Sonya Gamble, Karen Hegtvedt, and Frank Lechner.BITNET: SOCY7182 & EMUVM1.