Vicarious goal satiation |
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| Authors: | Kathleen C. McCulloch,Grá inne M. Fitzsimons |
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| Affiliation: | a Idaho State University, Department of Psychology, 921 S. 8th, Stop 8112, Pocatello, ID, 83209, USAb Duke University, Department of Psychology and Neuroscience, Box 90086, 417 Chapel Drive, Durham, NC 27708-0086, USAc McGill University, Department of Psychology, 1205 Dr. Penfield Avenue, Montreal Quebec, H3A, 1B1, Canadad University of Illinois at Urbana-Champaign, Department of Psychology, 603 East Daniel St., Champaign, IL 61820, USA |
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| Abstract: | A signature feature of self-regulation is that once a goal is satiated, it becomes deactivated, thereby allowing people to engage in new pursuits. The present experiments provide evidence for vicarious goal satiation, a novel phenomenon in which individuals experience “post-completion goal satiation” as a result of unwittingly taking on another person's goal pursuit and witnessing its completion. In Experiments 1 and 2, the observation of a goal being completed (vs. not completed) led to less striving by the observer on the same task. Given that an actor's strength of commitment affects goal contagion, we hypothesized that such commitment would be an important boundary condition for vicarious goal satiation. The results of Experiment 2 showed that observing stronger (vs. weaker) goal commitment lowered accessibility of goal-related words, but only when the goal being observed was completed. Implications of vicarious goal satiation for goal pursuit in everyday environments are discussed. |
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| Keywords: | Nonconscious goal pursuit Goal contagion Self-regulation Self-other representations |
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