Reward history but not search history explains value-driven attentional capture

In past years, an extensive amount of research has focused on how past experiences guide future attention. Humans automatically attend to stimuli previously associated with reward and stimuli that have been experienced during visual search, even when it is disadvantageous in present situations. Recently, the relationship between “reward history” and “search history” has been discussed critically. We review results from research on value-driven attentional capture (VDAC) with a focus on these two experience-based attentional selection processes and their distinction. To clarify inconsistencies, we examined VDAC within a design that allows a direct comparison with other mechanisms of attentional selection. Eighty-four healthy adults were trained to incidentally associate colors with reward (10 cents, 2 cents) or with no reward. In a subsequent visual search task, distraction by reward-associated and unrewarded stimuli was contrasted. In the training phase, reward signals facilitated performance. When these value-signaling stimuli appeared as distractors in the test phase, they continuously shaped attentional selection, despite their task irrelevance. Our findings clearly cannot be attributed to a history of target search. We conclude that once an association is established, value signals guide attention automatically in new situations, which can be beneficial or not, depending on the congruency with current goals.