Influence of personality traits on parasocial relationship with sports celebrities: A hierarchical approach |
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| Authors: | Tao Sun Guohua Wu |
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| Institution: | 1. Department of Community Development and Applied Economics, College of Agriculture and Life Sciences, University of Vermont, , Burlington, VT 05405 USA;2. Department of Communications, College of Communications, California State University, , Fullerton, CA 92831 USA |
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| Abstract: | Using the 3M Model of Motivation and Personality as a theoretical framework, this study develops a three‐level hierarchy of personality traits predictive of fans' parasocial relationship with sports celebrities. Specifically, the findings show that parasocial relationship with sports celebrities is determined positively by materialism (the elemental trait), negatively by self‐esteem (the compound trait) and positively by interest in sports spectatorship (the situational trait). Practical and academic implications are provided. Copyright © 2012 John Wiley & Sons, Ltd. |
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