Revisiting Western time orientations |
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| Authors: | Nancy Spears Clinton Amos |
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| Affiliation: | 1. Department of Marketing & Logistics, University of North Texas, , Denton, TX, 76203 USA;2. Hull College of Business, Augusta State University, , Augusta, GA, 30904 USA |
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| Abstract: | The study revisits the topic of Western time orientations. Drawing from a growing body of academic research that suggests varying orientations toward particular periods, the research explores our commonly accepted views about the singularity of each dimension of time orientation. Findings from a qualitative investigation suggest the presence of two qualitatively distinct present orientations and two distinct future orientations, each with different action processes, different motivational contexts, different tensions, and different tension resolution processes. Copyright © 2012 John Wiley & Sons, Ltd. |
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