Conceptual clusters in figurative language production

Although most prior research on figurative language examines comprehension, several recent studies on the production of such language have proved to be informative. One of the most noticeable traits of figurative language production is that it is produced at a somewhat random rate with occasional bursts of highly figurative speech (e.g., Corts & Pollio, 1999). The present article seeks to extend these findings by observing production during speech that involves a very high base rate of figurative language, making statistically defined bursts difficult to detect. In an analysis of three Baptist sermons, burst-like clusters of figurative language were identified. Further study indicated that these clusters largely involve a central root metaphor that represents the topic under consideration. An interaction of the coherence, along with a conceptual understanding of a topic and the relative importance of the topic to the purpose of the speech, is offered as the most likely explanation for the clustering of figurative language in natural speech.