对不同类网络信息态度的IAT研究

采用内隐联想测验（Implicit Association Test简称IAT）对不同类网络信息态度进行测量和研究。结果显示,无论是词汇测验还是图片测验,相容联结的平均反应时均小于不相容联结平均反应时,且差异显著。结论：（1）人们对于不同类的网络信息有一定的偏好,产生了IAT效应;（2）与政策信息相比,被试对娱乐信息的形式和内容（即实验中所采用的截图与词语）都表现出显著的偏好;（3）在内隐社会认知领域,存在对娱乐信息的偏好,且男女之间无性别差异。

The IAT Research of the Attitudes towards Different Internet Information

The research is mainly talked about the Implicit Association Test which examines the attitudes of people towards different types of internet information.The results showed that:(1)People have some preferences in different internet information which are also reflected in IAT measurement,means that there is a IAT effect;(2)Comparing to the government's net information,participants have preference for entertainment's which includes both the format and context(reflected in the screenshots and words used in expe...