The Augustinian methodological family of psychology

In his Investigations, Wittgenstein employed a quotation from Augustine to capture certain of the essential features of an incoherent conception of language that he believed was at root of many of the dominant theories of meaning of his day. It is argued in the current paper that this very same Augustinian conception of language (ACL) is the foundation of some of the most influential methodological orientations of present-day psychological science, and, as a result, these orientations suffer from a range of ACL-induced incoherences. This thesis is illustrated by way of a case study drawn from the construct validation literature.