Comparing power imagery in TATs written by hand or on the computer

Two barriers to the use of the Thematic Apperception Test (TAT) in motivation research were addressed: its low internal consistency and its time-consuming coding system. Sixty males and 60 females wrote five stories to TAT pictures either on the computer or by hand. Half of each group were timed and half untimed. The writing of stories was guided by four sets of questions, and stories were coded for need for power (n Pow) by the corresponding four paragraphs. Cronbach’s alpha for the five stories was .46; for the 20 paragraphs, Cronbach’s alpha was .65. We conclude that, to the extent that measuring internal consistency is appropriate for a thought-sampling instrument like the TAT, internal consistency should be calculated by paragraphs. Significantly more words were produced in the untimed condition, but n Pow did not differ by gender, hand-written versus computer-written, or timed versus untimed conditions. The five pictures elicited significantly different amounts of n Pow. It is recommended that researchers who give the TAT on the computer use the untimed condition. Suggestions are made for increasing the scoring validity and for using the computer to decrease the time required for human coders.