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Fate or fight: Exploring the hedonic costs of competition
Authors:Christopher K. Hsee  Luxi Shen  Shirley Zhang  Jingqiu Chen  Li Zhang
Affiliation:1. University of Chicago Booth School of Business, United States;2. Antai School of Management, SJTU, China;3. HKUST Business School, China
Abstract:As a resource-allocation method, free competition is generally considered more efficient and fairer than binding assignment, yet individuals’ hedonic experiences in these different resource-allocation conditions are largely ignored. Using a minimalistic experimental simulation procedure, we compared participants’ hedonic experiences between a free-competition condition (in which participants could equally and freely compete for the superior resource) and a binding-assignment condition (in which the superior and inferior resources were unequally and irreversibly assigned to different participants). We found that individuals in the binding-assignment condition – even the disadvantaged ones – were happier than those in the free-competition condition. We attributed the effect to individuals’ peace of mind, and supported the peace-of-mind notion by identifying two moderators: ease of social comparison and enjoyability of the inferior resource. In sum, this research highlighted the hedonic aspects of resource allocation methods and identified when accepting one’s fate is hedonically better than fighting for the best.
Keywords:Happiness   Social comparison   Competition   Resource allocation   Resource distribution   Control
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