Induced Reminiscence of Love and Chivalrous Helping

This study tested the effect of semantically-induced thoughts of love on chivalrous helping. A field setting of four hundred and one participants was divided into two groups. One group was interviewed and asked to retrieve the memory of a love episode, and the second group, the control group, was asked to retrieve a piece of music that they love. The two groups encountered another confederate, who inadvertently lost a stack of compact discs when they neared each other. The results demonstrated that participants were more helpful when they were male, when the person in need of help was female, and when they were induced to retrieve the memory of a love episode.