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PSYCHOLOGY, IDEA TECHNOLOGY, AND IDEOLOGY
Authors:Barry Schwartz
Affiliation:Swarthmore College
Abstract:Abstract— Scientific development leads to a technology of ideas—idea technology—no less than it leads to a technology of objects But idea technology can hove insidious effects that the technology of objects does not First, ideas can suffuse through a culture before people notice they are there And second, ideas can have profound effects even when they are false—when they are nothing more than ideology These effects can arise because sometimes when people act on the basis of ideology, they inadvertently arrange the very conditions that bring reality into correspondence with the ideology. This potential effect of ideology is discussed in connection with the behavioral psychology of Skinner and the claim by Herrnstein and Murray that intelligence is, far all practical purposes, unmodifiable I suggest that, in general, psychologists must be on the lookout for positive feedback loops between theory and practice that contribute to theory confirmation and thus mislead psychologists into interpreting historically and culturally contingent truths as universal ones
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