Doing gender differently—The interplay of strength of gender identification and content of gender identity in predicting women's endorsement of sexist beliefs

To explain differences in women's endorsement of sexist beliefs, we introduce the gender identity model (GIM). Based on social identity theory (SIT) and social role theory (SRT), we combine strength of gender identification and identity content and propose that different types of gender identity can be distinguished, which are predicted to relate to different levels of women's endorsement of sexist beliefs and engagement in collective action. Results of a correlational study and two experiments support the assumptions of the model: women reject Benevolent (BS), Hostile (HS), and Modern Sexisms (MS) and participate in collective action in particular when they are highly identified with the category women and have, at the same time, internalized progressive identity contents. In contrast, gender role preference has weaker or no effects on sexist beliefs and collective action when women are low identified with their gender in‐group. Copyright © 2008 John Wiley & Sons, Ltd.