Disinhibition of stereotyping: context,prejudice, and target characteristics

The present research examined the moderating influences of individual differences in sexism on the application of gender stereotypes to stereotypic versus nonstereotypic targets as a function of contexts that induced sex stereotypic or counterstereotypic responses. Specifically, participants first received an attribution task in which they were induced to explain a variety of gender relevant situations in gender stereotypic or nonstereotypic ways. Participants were then presented with an ostensibly unrelated person judgment task in which they were asked to judge two women who acted either ambiguously stereotypically or nonstereotypically. The initial opportunity to express stereotypes without censure accentuated stereotype application, but only for highly prejudiced participants rating a woman who acted in an ambiguously stereotypical (i.e. unassertive) manner. We consider the implications of these findings for processes of stereotype disinhibition, and the moderating influences of individual differences in prejudice, target characteristics, and local norms. Copyright © 2002 John Wiley & Sons, Ltd.