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Bigger is better: the influence of physical size on aesthetic preference judgments
Authors:David H. Silvera  Robert A. Josephs  R. Brian Giesler
Abstract:The hypothesis that the physical size of an object can influence aesthetic preferences was investigated. In a series of four experiments, participants were presented with pairs of abstract stimuli and asked to indicate which member of each pair they preferred. A preference for larger stimuli was found on the majority of trials using various types of stimuli, stimuli of various sizes, and with both adult and 3‐year‐old participants. This preference pattern was disrupted only when participants had both stimuli that provided a readily accessible alternative source of preference‐evoking information and sufficient attentional resources to make their preference judgments. Copyright © 2002 John Wiley & Sons, Ltd.
Keywords:decision making  aesthetic preference  physical size  preference formation  judgment cues
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