Proactive interference in immediate serial recall

Two experiments yielded significant inter-list proactive interference (PI) in immediate serial recall of nine-consonants lists. This argues against the assumption that intra-trial rehearsal is sufficiently powerful to prevent PI from occurring. In the first experiment PI proved to be more pronounced in the case of visually than of auditorily presented lists to the extent that the modality effect on the prerecent items could be completely attributed to PI. PI also enlarged the effect of output interference through reversed order recall. These findings were confirmed in the second experiment which also showed that the effect of PI persisted at a slower presentation rate, suggesting that the role of rehearsal in counteracting PI should not be overestimated. Implications of these results for current notions on short-term retention are discussed.