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Cognitive reference points in judgments of symbolic magnitude
Authors:Keith J Holyoak  Wesley A Mah
Institution:University of Michigan USA
Abstract:Research on speeded symbolic magnitude comparisons indicates that decisions are made more quickly when the magnitudes of the stimuli being compared are relatively close to an explicit or implicit reference point. Alternative explanations of this phenomenon are tested by seeking similar effects in nonspeeded rating tasks. In accord with the predictions of discriminability models, rated magnitude differences between stimuli in the vicinity of a reference point are expanded relative to differences between stimuli far from it. The inferred locations of cities along a west-east axis varies systematically depending on which coast, Pacific or Atlantic, is specified as the reference point. Scales derived from the rating data are correlated with the pattern of reaction times obtained in a comparable speeded comparison task. In addition, the distance between the cities nearest the locale of our subjects is subjectively stretched. Reference point effects are also observed when the form of the comparative specifies an implicit reference point at either end of a continuum of subjective size; however, these effects are very small and do not clearly support a discriminability interpretation. Stronger evidence for discriminability effects is obtained when an explicit reference point is established at an arbitrary size value. An implicit scaling model, related to range-frequency theory, is proposed to account for the influence of reference points on relative discriminability of stimulus magnitudes. The implicit scaling model is used to develop an account of how symbolic magnitudes may be learned and of how habitual reference points can produce asymmetries in distance judgments.
Keywords:Reprint requests should be sent to Keith Holyoak at the University of Michigan  Human Performance Center  330 Packard Road  Ann Arbor  Michigan 48104  
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