心理账户的作用机制与儿童认知发展

心理账户是普遍存在于个体心理中的一套或者多套记账体系。这种体系往往是以非预期的形式存在,并对个体的行为决策产生潜在的影响。由于心理账户的存在,使得个体在行为决策时往往无意识地偏离正常的价值判断或者计算法则,从而做出非理性的决策。心理账户的非替代性作用机制可以解释儿童心理理论、价值判断、情感决策以及自我控制等认知能力的发展。

The Mechanism of Mental Accounting and Children's Cognitive Development

Mental accounting is a charge-up system commonly existing in the mind of individuals.In the operation of mental accounting,individuals often deviate from well-balanced value judgment or counting principles while making decisions and their decisions offen turn out to be irrational.The non-fungibility mechanism of mental accounting can account for the development of children's cognitive abilities such as theory-of-mind,valuation,affective decision-making and self-control.