A response, by any other …

Frame (noun), an established order, plan or system, (verb), set in or provide with a frame; serve as a frame for; formulate or devise the essentials of (a complex thing, idea, theory, etc.).
Framework (noun), an essential supporting structure; a basic system.
( The Concise Oxford Dictionary )
If the framework through which experience is viewed can be changed, then meaning can be changed and thus also the experiential and behavioural consequences of meaning. (Cade, 1980; p. 90)
To the extent that cognitive factors are potent determinants of emotional states, it could be anticipated that precisely the same state of physiological arousal could be labelled joy' or 'fury' or 'jealousy' or any other of a great diversity of emotional labels depending on the cognitive aspects of the situation. (Schachter and Singer, 1962; p. 381)