Les comportements de protection face au risque naturel : de la résistance à l’engagement

An adequate risk management requires taking into account all the categories of stakeholders, including the exposed populations. Nowadays, one difficulty is to involve these populations and consequently to understand their reactions face to the eventuality of a disaster's occurrence. Several issues must be addressed: how is the representation of risk built up ? How do people develop adaptive strategies towards risk ? And above all, how is it possible to ensure an increase in behaviours suited for prevention and protection ? After drawing up a report on the research in this area, we will discuss the limitations of a persuasive communication, in order to better understand the interest of a binding communication for the management of natural hazards.