Eat,drink, and be merry,for tomorrow we diet: effects of anticipated deprivation on food intake in restrained and unrestrained eaters |
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Authors: | Urbszat Dax Herman C Peter Polivy Janet |
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Affiliation: | Department of Psychology, University of Toronto, Ontario, Canada. |
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Abstract: | This study examined the effect of anticipated food deprivation on intake in restrained and unrestrained eaters. Participants were randomly assigned to a diet condition, in which they expected to diet for a week, or to a control (no-diet) condition. Immediately after being assigned to a condition, participants completed a taste-rating task in which food consumption was measured. Restrained eaters in the diet condition consumed significantly more food than did restrained eaters in the no-diet condition or unrestrained eaters in either condition. Unrestrained eaters consumed the same amount regardless of condition. These results confirm that merely planning to go on a diet can trigger overeating in restrained eaters, reflecting the dynamic connection between dieting and overeating. |
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