The Heuristic Power Of Oppositionality In An Incidental-Memory Task: In Support Of The Construing Process

From a personal construct view, construing is a top-down process in which wider meanings predicate narrower, targeted meanings. Predicate contexts are invariably oppositional, as Kelly's (1955) theory reflects. Two memory experiments using college subjects are presented. Subjects were asked to focus on a series of 30 target words to determine if they were similar in meaning to a predicating word (e.g., friendly). Ten of these target words were relevant (e.g., congenial), 10 were opposite (e.g., impolite), and 10 were irrelevant (e.g., abstract) in meaning to the predicating word. Subjects were then (unexpectedly) asked to recall as many words as possible. In line with experimental instructions, the majority of these recalled words were relevant to the predicating word. However, as predicted, in both experiments significantly more opposite than irrelevant words were recalled (p < .001). The results are in support of a personal construct view of human cognition.