Enterprise trainees' self-construals as entrepreneurs

Although the past decade has seen a resurgence of interest in the economic and political aspects of the entrepreneur, most psychological studies have tended to concentrate on the identification of the “entrepreneurial personality” or the repertoire of traits that identify successful entrepreneurs. Even in career theory, the entrepreneur has received only passing attention, usually as an aberration from a neat stage development model or in the context of a psychodynamic explanation for individual work behavior. This article starts from the premise that the social representation of the entrepreneur, reflecting the past 10 years of public promotion, does not vary significantly among various groups but that aspiring entrepreneurs with realistic levels of aspiration reveal distinct construals of themselves as self and as entrepreneur. Using a range of subjects from a variety of enterprise training courses, all of whom aspired to be entrepreneurs, I used locus-of-control and attitude scales and business performance questionnaires to determine likely business success and strength of self-concept. The first-stage repertory grids, on which this article is based, attempted to reveal each subject's construal of self and ideal self in relation to parents and business roles. The second- and third-stage grids, not reported here, will explore the construal of business problems and business motivation.