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Alternative measures of cognitive complexity as predictors of communication performance
Authors:James L. Applecate  Susan L. Kline  Jesse G. Delia
Affiliation:1. Department of Communication , University of Kentucky , Lexington;2. Department of Speech Communication , University of Washington , Seattle;3. Department of Speech Communication , University of Illinois , Urbana-Champaign
Abstract:Two studies were conducted to compare the predictive validity of the two of the most popular measures of cognitive complexity: Bieri et al.'s (1966) grid-based measure (elicited and provided versions) and Crockett's (1965) Role Category Questionnaire (RCQ). Two other grid-based measures of construct system quality also were included. Criterion measures included indices of the accommodative, person-centered quality of communication behavior and social reasoning in a variety of contexts.

Results of both studies consistently show Crockett's measure to be a significant predictor of all criterion measures. Bieri et al.'s measures were generally unrelated, although the elicited construct version performed best as a predictor. The two measures of complexity were essentially unrelated in both studies. Implications of the findings for future use of the RCQ and grid-based measures of complexity are discussed. For those interested in the relation of constructs and communication behavior, the RCQ is recommended.
Keywords:
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