| Abstract: | Plan-based models of communication rest on assumptions about executive control of cognition. While there is much research focused on executive functions within related disciplines, no communication research has explored this concept. Three studies are reported exploring the role of cognitive efficiency in interaction planning and plan performance. One study was aimed at explicating the concept of cognitive efficiency as it relates to communication processes. Data indicate that executive functions play a central role in interaction involvement. Two additional studies were aimed at extending existing plan-based theorizing. Findings suggest that cognitive efficiency and interaction experience are at the root of planning difficulty. And, planning difficulty contributes to feelings of plan confidence. Data indicate that plan-behavior correspondence is a function of motivation and cognitive efficiency. Findings are discussed in terms of their implications for extending plan-based theories and contributing to fruitful approaches to communication effectiveness. |
