Automatic phonological priming in visual word recognition

Theories of visual word recognition have proposed that a word’s phonological properties can be involved in reading visually presented words. Further, it is commonly supposed that this phonological information can be arrived at in at least two ways: (1) by looking it up after identifying the word visually (a lexical route) or (2) by rule-governed translating of the word’s orthographic code (a nonlexical route), Four experiments were conducted to examine whether phonological information is automatically accessed in visual word recognition, and, if so, how this occurs. A priming technique was used with a display sequence of mask, prime, target, mask. Subjects were asked to make written responses to any words that they thought were present, and prime identification was minimal. A facilitatory effect of phonological priming on target identification occurred when primes were homophones of targets. However, no similar facilitation occurred when the prime was a nonword homophone of the target. Further, the homophone priming effect was found irrespective of whether targets followed the spelling-to-sound rules of English. The results suggest that automatic access to phonology can occur in visual word recognition and that it operates by means of a lexical route.