Speech imagery is not always faster than visual imagery

One approach to the study of mental imagery is to examine the performance characteristics of different forms of mental imagery when used in various tasks. To demonstrate the utility of this functional approach, the use of speech and visual imagery processes in the serial mental rehearsal of common verbal sequences le.g., letters of the alphabet and familiar object arrays (objects found in familiar rooms) was examined in the present experiments. Rehearsal rates and self-reporte were consistent with the hypothesis that mental rehearsal efficiency is a function of the compatibility of characteristics of the rehearsal materials and rehearsal mode. While verbal sequences were rehearsed faster under speech than under visual imagery conditions, object arrays were rehearsed as fast under visual as under speech imagery conditions. In addition, evidence was found that covert verbal rehearsal is faster than overt verbal rehearsal under some circumstances.